Founded in 1992, PRO-TRADE d.o.o. has built a strong reputation in retail and distribution. We are best known for our LONCI&POKLOPCI by Bajde brand, established in 2014, offering premium cookware and kitchen accessories. Our first retail store opened on December 1, 2014, and we continue to expand across the region.
Since our inception, we have proudly partnered with HAMA, a leading German brand for photography and multimedia accessories, and we continue to work successfully with them today.
Our retail network includes 9 stores in Croatia and 1 in Slovenia, complemented by our webshops:
🇭🇷 Croatia: www.lonciipoklopci.hr
🇸🇮 Slovenia: www.lonciinpoklopci.si
🇪🇺 Regional & EU: www.lonciipoklopci.com
In 2025/2026, we plan to expand into Bosnia and Herzegovina, Serbia, Macedonia, Montenegro, and the rest of the European Union, bringing our high-quality products to even more customers.
Join us on our journey of excellence! Discover quality, innovation, and a passion for the best. Let’s create something great together!
LONCI&POKLOPCI by Bajde
Grill King catalogue
Grill King is a brand under LONCI&POKLOPCI by Bajde.
Experience premium kitchen products for grilling, baking, and cooking, indoors or outdoors. Our brand combines quality, innovation, and affordability to bring the best to every food lover.
Retail stores
LONCI&POKLOPCI by Bajde has a total of 10 stores in Zagreb, Osijek, Rijeka, Zadar, Split, Varaždin and Ljubljana.
Marketing Activities
We engage in diverse marketing efforts to connect with our audience, including our signature Grill Rhapsody event, collaborations with popular Croatian cooking influencers, and TV/radio advertisements. Our strong social media presence spans Facebook, Instagram, TikTok, and YouTube, supported by Google and Meta ads, as well as features in food magazines and online portals. Additionally, we run impactful marketing initiatives such as our LOYALTY app and VIP cards, providing exclusive benefits to our customers.
Grill Rhapsody
Grill Rhapsody is our signature event, bringing together top chefs, premium grilling equipment, and exceptional flavors. The event showcases live cooking demos with Barbecook and Grill King products, featuring expert chefs like Almo Čatlak. From juicy steaks and gourmet burgers to crispy pizzas and vegetarian delights, Grill Rhapsody celebrates the art of grilling with innovation and passion.
Influencer Collaborations
We proudly collaborate with top culinary influencers, including Almo Čatlak and Antonio Brajković, along with many others, to bring inspiring content to our audience. These partnerships are featured across all our social media channels, engaging food enthusiasts with expert tips, recipes, and product showcases.
Advertising & Media Presence
We invest in national TV ads on HRT, especially during sports events, and run radio campaigns for new store openings. Our digital marketing includes a monthly budget for Google and Meta ads, while our in-house team creates content for Instagram, TikTok, Facebook, and YouTube. We are also featured in top gastro magazines like Plava Kamenica, HrTurizam, and Croatia’s leading online portals like Index.hr.
LOYALTY app
The loyalty program offers members exclusive discounts and benefits for just 1 euro per year. Members get 10% off their first purchase and 5% off future purchases, along with additional promotions and perks.
VIP cards
VIP20 and VIP30 cards are designed for companies and businesses, offering exclusive 20% or 30% discounts on almost the entire assortment. The cards are available in all retail locations and can be used for in-store and online purchases.
Partners
We engage in diverse marketing efforts to connect with our audience, including our signature Grill Rhapsody event, collaborations with popular Croatian cooking influencers, and TV/radio advertisements. Our presence spans Facebook, Instagram, TikTok, and YouTube, supported by Google and Meta ads, as well as features in food magazines and online portals.
Wholesale / HORECA
With a passion for quality, innovation, and customer satisfaction, PRO-TRADE leads in both retail and wholesale sectors. We proudly collaborate with Kaufland, Spar, KTC, Tehnomag, and many other major retailers, supplying top-quality products to their networks. Our HoReCa by PRO-TRADE division also caters to the hospitality industry, ensuring premium solutions for professional kitchens.
We regularly participate in HoReCa fairs, staying at the forefront of industry trends and innovations.
Contact us
For questions about LONCI&POKLOPCI by Bajde, please visit: https://www.lonciipoklopci.hr/podrska.